Constructive Labs


Immersive Content Engine

Santa Cruz, CA

Working as creative director & immersive designer with computer engineer Mike Roberts (Santa Cruz, CA), and software engineer Tim Joyce (London) to help conceive and develop a Virtual Reality multi-user platform for creative content development.

Portfolio
Portfolio
Portfolio

 

Contribution

Art direction and definition of the visual language.

Create richly detailed interactive virtual experiences via immersive storytelling and VR original content.

Design, develop and deliver immersive VR environment design, VR production design, lighting/sound design, and interactive

UX/UI design.

Collaborate with artists in creating 3D modeling (Cinema4D, Maya) and Unity interactive design development.

Creative Process

Visual Identity, Brand & Design Thinking

Portfolio
Portfolio

Kick off with the brand unique identity

The prerequisite for being part of the startup developing process was the flexibility of a multi-skilled creator capable of breaking down several tasks.

We started designing the logo that would ultimately carry us into deeper territories. I wanted to communicate the idea of constructive and the importance of the multi-player feature. The logo was based on a modular system design that I developed and patented years ago and is built around the idea of autonomous modular components that can be independently created, easily configured and reconfigured into different systems.

Designing for VR

Portfolio
Portfolio
Portfolio

Imagining a Virtual Experience

When the first VR design project came through my door, the logical initial step was for me to devise a process. We agreed to begin with the creation of the immersive experience itself.

After storyboarding a few different interactive media sequences, I started to 'virtually' construct a 'planetarium' with very little use of 3D assets. We had to imagine an inspired user operating in VR with little or no familiarity with 3D applications.

Incorporating UX in Virtual Reality

Portfolio
Portfolio
Portfolio
Portfolio

The learning curve for UX

VR apps with intuitive user interfaces are what will make VR accessible to everyone. We assigned all the VR control around the wrist with a color order easy to remember employing very intuitive visual design similar to what people use on their wearables, phones, tablets and computers.

I designed a set of icons and controls with minimal design related to the brand identity. Since the user’s hands are being tracked either by hand tracking or on handheld controllers, I created an interactive virtual watch attached to the position of the user’s wrist. As the user rotates their wrist inwards or outwards by a certain angle an arm menu appears.

Finally Web Design & Development

Portfolio

Create VR in VR

Create Your Own Reality. The website [ view mockup ] was purposely a one-page WordPress responsive design introducing the application technology allowing users to download the Beta App.

The design process orbited around the company color palette, explainer videos, and a welcoming slider that wanted to convey the key features of our VR application through a series of computer-generated imagery.
Don't code. Rather, combine simple objects to make more complex ones.

Visit the website: www.constructivelabs.com

Portfolio
Portfolio